It’s hard to describe how much I hate this PSA. Maybe…I it HATE! it with the unbridled fury of a million suns level hatred.
You don’t start talking about life and survival as public enemy number one to your black boy at teenage years. It should damn near part of the pillow talk that makes them. Subsequently, “the talk” is about strategies and knowing your rights; not about being obsequious. You start off with know your rights
the term “Probable Cause” and move to other 4th amendment supposition and further survival strategies. As a Black child, or considered as one by the police, you are going to get fucked with at some point during or post-adolescence. This Summer I was harassed by 3 boys in blue (2 dudes, 1 chick) at of a park full of people watching my son ride his bicycle – The same park he’s been to since being an infant. I told the lead cop, “I’m too old for this shit. If you don’t have better than some lame claim for probable cause, go fuck with someone else. I passed my quota years ago.”
So obviously this commercial isn’t for my demographic. It’s for white liberals masquerading as a public service letting people feel like their doing something despite there being more than two Americas since there’s been an America. The other goat on my griddle (whatever the hell that means) is I’m curious how many Black people were involved in the production of that video. I don’t mean talent. I mean crew. As I surveyed 10 working actors this year, not one person remembered seeing a Black person on the crew of any major production they were involved in (studio or large agency) for the entirety of 2014. That’s zero. I repeat, I do not know the ethnic/gender breakdown for this particular spot. Next portfolio I’m going to broach this question to the art producers. So the cops get to screw me, the courts, and the business. And I’m supposed to feign outrage over Donald Sterling’s private ravings while you have an industry a fraction away of exclusivity as some Southern-fried golf club? hashtag talk-the -talk? I got your hashtag swinging.
Now on the flip side, quality people are just that no matter ethnicity nor job title. Despite my instant ire raised by hearing a police helicopter I will say I’ve met some
pigs …I mean… cops who have done their jobs with tact and humanity. Some have realized they were having a bad day and checked themselves or have talked other people down from figurative ledges with empathy and no condescension. It’s a hell of a gig with a mixed past enforcing spurious laws and intent. Whereas there are worse PSA (the production is absurdly clean so I can’t fault the technique) this one just strikes me as self-flaggelating Disney-fied circle jerk. But hey, it’s not for me and I probably never have to see it again. I will have to deal with the police again.