No-stalgia

Honda has a holiday campaign utilizing stop motion. It caught my eye between watching part of the basketball travesty Lakers vs Nuggets (Overtime, seriously?!!). Skeletor was after my cartoon time but it seems like every time a “creative” hits their late 30s/40s a flood of referential production ensues. I’m not downing the spot; The entire series is cool enough. However, I’m forever in retro fatigue.

Of course, these old properties have track records so reference becomes new commercials which translates to new cars for everyone! That said, I’m going to have to go full retro. Now on, I’m only shooting pet rocks, Dudley Doo-Right cereal boxes and life size sculptures of Mike Douglas and Merv Griffin. On set I’ll wear Toughskins and ABA Chuck Taylors while rocking the rhinestoned studded-jean jacket. Whatever floats your boat, I guess.

I guess far more salient than my complaints is that I find such nostalgia highly targeted but socially limited. As it is, I find when I speak to many people 35 and lower they don’t have many common frames of reference. I can’t tell a make up artist, do the eyes like Pris from Blade Runner; I have to show a picture. Cartoon-wise, we didn’t only have crappy-ass Hong Kong Phooey and the Superfriends, the bulk of cartoons were the same cartoons that 2 generations before us watched. The movies on tv spanned from Topper and Commander Cody to Giant and whatnot. All that babble goes to say is that I can easily have a pop conversation with someone in their 80s and have similar references. Now it’s let’s relaunch this old property that has no context to this new generation. That’s also similar to why Spider-man gets a fucking reboot every 2 months instead of trusting the audience to understand that this dude in the costume has abilities has to fight crime and balance his life. Just continue the damn story. But I guess Terminators and Alien/Predator sequels and prequels might nullify that concept also.

Anyway, I’m not mad at Skeletor in small doses. Thanks Honda for hiring someone to bring him and Strawberry Shortcake back for a bit. I have a couple of Shogun Warriors remaining if you want to step up the scale a bit.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s