Promo clusterf**k explained for interested parties while meandering in mazy motion commences next sentence. The day after I wrote that podcast list on the blog, iTunes decided it was time to dump about 8 years of archived podcasts from the main hard drive. Whereas it took a bit of initiative to do that, I did not ask Apple to send me HAL motherfucking 9000 to make decisions for me. Just compute, chippy. Now all this occurred after my mailing list database and back up files were partially corrupted leaving me with 2 days of re-integrating data so I could mail these cards that were already 2 months behind schedule. That caused the fatigue that allowed me to listen to Gladys’s (whatever her name is. Pestilence of locust on her houses!) 33 cents short of a penny advice.
Now, I screwed up — which is a trend that I’ve foresworn to abolish. But this tale of WOE might be of value to someone else. To magnify my flawed postage I had willfully designed a postcard which is not only barely legible but also illegal by postal code. Notice the microscopic return address in the lower-left middle. Not one of my return to senders made it back to daddy. If the seller of such postage would be to lazy to sell the appropriate kind why would anyone expect a clerk in the back scour this entire mess of a card to find the lice-sized return address? That would be asking too much.
I designed these bastards with the possibility of a couple finding themselves in the round file cabinet because of circumstance. Getting them all dumped is a bit of a blow. Maybe it’s karmic return for stealing the brush strokes instead of scratching them myself in my arm with a rusty guitar pick.
So of course since I have to reprint, I design a new card with fresh new illegalities. I moved the return address closer to the top
and bumped it up a point. I finally remembered to put the QR code on but it’s sitting illegally (which hasn’t bitten my ass in the past). The edge of the email address is the legal line but since I have text and graphics to the right, I don’t suppose the code will make too much fuss. I moved the illegal Go Get Funky @ Megafunk.com over a bit so the stamp could fit without obscuring the OM of the dot com. I haven’t had them printed yet so maybe I’ll capitulate and move the QR code. I had been printing them on the labels. Vee shall ceee.
I guess the other issue is that some of the postcards did go out with proper postage and I’d rather not double up lest someone feel I’m doubling the SPAM. However, when it comes down to it, who cares? You dig the shot, you have it twice. If you don’t, you’ve tossed it twice.
Next, I gear up for new shoots next week. Any new promo has to have an image produced this year. The portfolio can’t have too much dust on it and be viable. I should probably shake the dust off of myself also while I’m at it.