Portfolio reviews have been an interesting question to me. They show how creative executives are so well insulated for the most part that you have to maximize your possibilities to being heard by dropping some cash and a weekend just for the opportunity to meet them. It’s business speed dating with the greater sense of desperation.
The thing is, you’re going to have to drop cash to meet these people anyway. There’s yourself or by proxy cold-calling, emailing, sending promos, etc. to possibly get through the barrier. They’re getting bombarded daily by people who like money just as much as me… Hell, probably even more. It’s the equivalent of my spam folder and the digital Everest of sexual stimulation drugs that stain it.
Anyway, I’ve done two reviews thus far. What I’ve seen from them
is an instant rise to billions of dollars is that most of the people recall me, frequently by name and works, when I come across them in other situations. It’s important once you meet with these professionals to use the momentum in attempting to communicate with others as well as utilizing the understanding of tone that you might have gathered about that individual and their company. I ran into one lady at a huge agency who came up to me, gave me a hug, and said that she had received my email but will get to it within the next few weeks. That came without any prompting from me. Sometimes things take a long time for the results you want.
The cost of doing business…